Dreaming the Future: Reimagining Civilization in the Age of Nature (Schumacher Briefings) by Kenny Ausubel

Author:Kenny Ausubel [Ausubel, Kenny]
Language: ces
Format: azw3
Publisher: Chelsea Green Publishing
Published: 2012-09-19T04:00:00+00:00

To do this, Luntz says, “The most important step is to neutralize the problem and bring them around to your point of view by convincing them of your sincerity and concern. Any discussion of the environment has to be grounded in an effort to reassure a skeptical public that you care about the environment for its own sake—that your intentions are strictly honorable.”

Luntz goes on to describe “words that work.” The three words Americans are looking for in an environmental policy are “safer, cleaner and healthier.” The solution to global warming is semantic: “climate change.” Global warming sounds scary, but climate change sounds like you’re going from New York to Florida. The problem, of course, is that New York is going to be Florida, and Florida’s going to be underwater, a deep blue state—but, hey, later for that.

Some other buzzwords to listen for are “conservationist” and “preserving and protecting.” And you may recall hearing ad nauseum about Bush’s phony “Clear Skies” and “Healthy Forests” initiatives. This is the larger story they’re part of, in Luntz’s words:

Americans love the outdoors. The most popular federal programs today are those that preserve and protect our natural heritage through conservation of public lands and water through parks and open spaces. . . . Becoming a champion of national parks and forests is the best way to show our citizens that Republicans can be for something positive on the environment.

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